LOOK WHO’S LOST. YOUR CUSTOMERS.
We’ve all experienced it. That sense of frustration that comes with being in an unknown environment and not knowing how to find your way out. Poor or non-existent wayfinding systems have plagued public spaces for years. And nowadays with the growth in corporate campuses, poor wayfinding systems are even contributing to lost productivity – you’re in finance? Where’s that? Learn 9 tips for building effective wayfinding systems in both public and private spaces.
Go Paperless. Encouraging Adoption of E-Statements.
The environmental and dollar costs of mailing monthly customer statements can be massive. In fact, the average bank spends $0.75 - $2.00 for every customer statement it mails. Converting consumers to electronic-only statements not only saves hundreds of thousands of trees, but it also saves hundreds of thousands of dollars.
Yet, a recent study found that only 17% of consumers were receiving their bills online. Why?
Read more
Print is Dead. Millenials and Media Consumption.
Download This Article (PDF)
Today’s 17-year old was only five when the Internet penetrated almost every American household. Second and third generation digital phones with text messaging and mobile web have been in the market for almost ten years. Most young people can’t even imagine a world without TXT, IM, Facebook and YouTube.
Traditional media is out. Or is it? Turns out, today’s 20-somethings are actually consuming more traditional media than their older counterparts.