Mlicki Featured in HOW Magazine
October 13th, 2009
By Jessica Kuhn
For Mlicki, the space is a reconciliation of the team's philosophy with their daily lives. "Great brands ae built from within with equal parts of honesty and relevancy. in the end, they stand out by defining their own belief system and expressing a unique personality only they can own. Our building packages all of that thinking in one physical form," says Jason Mlicki, the company's president.
Mlicki Workspace in CMH Magazine
September 22nd, 2009
By Jonathan Barnes
Creative-for-creative (C4C) relationships are a lot like their better known cousin, business-to-business (B2B) relationships. C4C relationships offer something a little different - namely the potential for greater creativity, innovation and fireworks. C4C springs from mutual understanding, language and goals beyond making money and deals.
Mlicki Featured in "Best of the Brag Room"
April 27th, 2009
This direct mail piece introduced to the laboratory segment a new product that featured unparalleled ease of use and trademarked One Click functionality. The campaign, a follow-on to a previous product launch, used subtle humor to create awareness. Titled "One Click Wonders," the mailer was sent in a silver glamour envelope with the cover phrase "What if everything was this easy?" Playful illustrations demonstrated life's daily tasks performed with One Click functionality - filling your gas tank, feeding your dog, building your body and, of course, performing complex lab tests - and created instant buzz and product awareness.
Mlicki Featured in Deliver Magazine
April 27th, 2009
By Phaedra Hise
Business-to-business campaigns are sometimes accused of taking themselves too seriously in their marketing pieces, pontificating about mission statements, intoning about the extraordinariness of product features or congratulating themselves for winning largely obscure industry awards.
Jason Mlicki just wants them to lighten up. President of the eponymous Mlicki, the marketing veteran and his shop have garnered a well-deserved reputation for creating whimsical, sometimes edgy direct marketing campaigns that knock the stuffiness out of B-to-B traditionalism. Campaigns for its clients and itself are as unpredictable as they are effective, the pieces leveraging everything from nostalgic touchstones like a vintage toy picture viewer to startling imagery of circus clowns to old-school, fuzzy rearview mirror dice...
Mlicki Grabs Judges Choice
April 27th, 2009
Last night, Mlicki won one of three Judges Choice Awards at the 2008 Columbus ADDYs for its work with Max The Salon, a Charles Penzone Brand. John Randle, Creative Director, described the Judges Choice as "a great honor. Were very proud of the work we do with all our clients. But, its really special for one of our programs to be selected among the very best, in a show with over 500 entries."
In total, Mlicki won 4 ADDY Awards for creative developed last year both with Max The Salon and Avizent. Our work was selected across a variety of disciplines including advertising, environments and brand identity.
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