Alliance Data
About
Alert to a new business opportunity, Alliance Data expanded its offerings to include credit accounts consumers could use to pay medical expenses. They called upon Mlicki to not only name the program, but to design the card and supporting literature.
When our research showed that women make 85% of health-related decisions for themselves and for their families, we designed accordingly. The result was a tasteful and targeted logo, product name, and visual language to which women really responded.
Industry
Financial Services
