Alliance Data
About
We were asked to create a recruiting brochure that showed a particular generation the benefits and flexibility of working at Alliance Data. Why? Because attracting Gen-Y employees can be difficult. Getting them to stay can be even harder.
So we needed to operate on a level that was genuine for such a media-savvy group. No stock photos. No cheesy clichés. In the end, we came up with a brochure that was both sincere and smart. Alliance Data was able to create authentic connections that passed the Gen-Y sniff test.
Industry
Financial Services
