Gorman Rupp
About
Mlicki led the company through the process of renaming and rebranding itself. We conducted qualitative research to identify the philosophy underlying the merged entity. We interviewed management, associates, customers and prospects. We articulated both the unwavering values and future vision of the company. We led the company through the process of renaming. We developed a wide variety of names intended to reflect both the core values and the future vision of the organization.
Mlicki designed a new corporate identity system to represent the new company name. We developed a wide variety of logos that reflected different aspects of the organization's brand. We designed the primary business papers used in conjunction with the new logo.
Industry
Risk Management
